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King, Mallory

Breathe Brand Protection, PLLC

Attorney & Owner - Bar Number: P80040
Traverse City
  • Intellectual Property Law

Hello! It's so great to meet you.

My name is Mallory King and I am the Attorney & Owner of Breathe Brand Protection, PLLC. 

Breathe is a boutique law firm that specializes in all things under the brand protection umbrella, including trademarks, copyrights, contracts, internet law, and more.  I am passionate about helping entrepreneurs, startups, and small businesses protect and defend their valuable brand assets.  Born and raised in Traverse City, Michigan, I enjoy working with both local and nationwide clients.  I practice law with my loyal dog, Otis, always by my side.  If you join me for a call or Zoom, you will undoubtedly hear him "woof!" in the background. 

The three foundational pillars of my law practice include:

  1. Authenticity.  I pride myself on bringing my authentic, human self to each client and project.
  2. Transparency.  There will be no guessing-games about my billing, and I will always be upfront with you about my legal opinion.
  3. Reliability.  Clients can rely on me to deliver quality, effective, and timely brand protection legal services. 

I can help your your or your small business with the following legal services:

Trademark Law

  • Trademark Clearance Searches.
  • Trademark Applications.
  • Trademark Registration Maintenance. 
  • Takeover as Attorney of Record for Trademark. 
  • Response to Office Actions.
  • Monthly Trademark Monitoring.
  • Trademark Infringement Enforcement. 

Copyright Law

  • Copyright Registration Applications.
  • Copyright Fair Use Assessments.
  • Copyright Infringement Enforcement.
  • Digital Millenium Copyright Act ("DMCA") Agent Services.
  • DMCA Takedowns for online Copyright Infringement. 

Internet Law

  • Domain Name Cybersquatting.
  • Online takedowns and removals of infringing content. 

Contract Drafting

  • Website Agreements (including Terms of Service, Privacy Policy, and Copyright Policy).
  • License Agreements.
  • Assignment Agreements.
  • Influencer Contracts.
  • Independent Contractor Agreements.
  • Non-Disclosure Agreements ("NDAs").
  • Service Contracts.
  • Coexistence Agreements.
  • Settlement Agreements.

Want to Learn More?

I would love to chat with you about how I can help you protect your brand. I welcome you to Book a Free 20-Minute Consultation here

Other Bar Admissions: N/A